Matt Godden

human : artist

Bring content into view.

Damn Right.

Steve Jobs’ clean, methodical takedown of Flash.

Everything about Adobe these days is summed up by this basic point.

Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.

Adobe has been obsessed for the past decade with the idea of becoming a platform vendor, rather than a tool vendor. As a maker of tools in the desktop publishing era, they were fantastic, but once Acrobat became something more than a convenient printing format, and especially once they were infected by Macromedia, this ridiculous notion of Adobe as a platform, Acrobat, Creative Suite and Flash, gained ascendancy.

We are all poorer for it, because innovative nimble companies can’t get the market share and finance to directly compete with, for example, Photoshop; instead relying on crumbs by making low end, budget “recreational” visions of Adobe apps. I haven’t used CS5, but CS4’s primary characteristic is that it feels old, as in “take that old dog out behind the woodshed and shoot it”.